Wait a second we need to put our Designing Brief... like that's for serious, isn't it?

This means that not the saying,
'Never complain, never explain,' is being proved WRONG!

DESIGN STATEMENT

AIM- The design idea of the project is to plan and create an advertisement campaign to promote the restaurant~ The Embassy.

OBJECTIVE- To gain the consumers' interest towards the counter as there is lack of advertisement about it being a part of The Embassy hence results into a growth in sale. It targets multiple age groups and societies.

MILESTONE-  Planning and guesstimating the deadline.

·        Going through various ad campaigns and determining the suitable way to promote it(flyer/pamphlet/ leaflet/ billboard etc.)

·        Sketching, Mood board, Taking inspiration etc.

·        Deciding the dimensions, the basic design and estimate the capital required.

·        Creating a watermark.

·        Going through the technical details(keeping in mind validation and referencing):

§  Color Story(Web safe colors/ CMYK/ RGM etc.)

§  Printing methods

§  Printing Techniques that will be used(embossing/silk lamination/thermography/  letterpress/ die cut/ foil etc.)

§  Type and quality of paper used.

§  Protection of the paper(UV coating etc.)

·        Creating the Prototype.

·        WYSIWYG

·        Testing it in real environment and taking inputs.

·        Refinements and keeping in mind the changes that can be made after the feedback.

CONCEPT-  The concept of the whole project is to identify an area/s of opportunity for design intervention and aim to make an amendment through design aspects. The identified area of opportunity for design intervention is The Embassy's Counter which lacks advertisement.

 [Area for Design Intervention: The Embassy's Counter

Problem Identified: Lack of  Advertisement]