The Utility Scheme, introduced by the British Board of Trade in 1941, regulated cost and quality of manufactured cloth in England. The British government hoped to halt changes in fashion, so that clothes did not quickly go out of style, thus saving fabric needed for making uniforms and other
aspects of the war effort. The leading British couturiers joined to form the Incorporated Society of London Fashion Designers, headed by designer Edward Molyneux. Their goal entailed designing elegant, quality clothing meeting the new government standards. Later, the American War Production
Board would serve the same role in the United States.s
The regulations in men's clothing, dictated by the British Utility Scheme of 1941, with similar restrictions later set by the U. S., set men's trouser openings at a maximum circumference of 19-inches, and pleats or cuffs were not
permitted. Trousers were made of lesser-quality wool fabric combined with synthetics, and were usually available in only three colors: black, brown, or navy. Double-breasted coat styles were banned, and maximum collar-widths
were specified. There were also limits as to how many buttons or pockets could be placed on certain garments.
aspects of the war effort. The leading British couturiers joined to form the Incorporated Society of London Fashion Designers, headed by designer Edward Molyneux. Their goal entailed designing elegant, quality clothing meeting the new government standards. Later, the American War Production
Board would serve the same role in the United States.s
The regulations in men's clothing, dictated by the British Utility Scheme of 1941, with similar restrictions later set by the U. S., set men's trouser openings at a maximum circumference of 19-inches, and pleats or cuffs were not
permitted. Trousers were made of lesser-quality wool fabric combined with synthetics, and were usually available in only three colors: black, brown, or navy. Double-breasted coat styles were banned, and maximum collar-widths
were specified. There were also limits as to how many buttons or pockets could be placed on certain garments.
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