Discouragement by Governments to buy THE NEW LOOK

The American and British governments tried to persuade women not to wear the New Look. Many women criticized the New Look for being too

extravagant, wasteful, expensive, and downright unpatriotic. In addition, these clothes were simply too expensive, not to mention impractical, for the average woman. Others complained that the heavy corset and padding necessary to achieve the New Look undermined the newly-found freedom of women. The New Look spurred much debate, and even public demonstrations in New York and Paris.